WEST LIBERTY, W.Va. – FanWord, one of the leading AI technology and storytelling companies in college sports, has partnered with West Liberty University Athletics to bring its AI-powered software, FanWord Assist, to the Hilltoppers. The partnership is designed to expand West Liberty's ability to showcase the stories of its student-athletes, coaches, and programs more effectively and efficiently.

At its core, FanWord Assist simplifies the work of athletic communications teams by producing polished written content such as feature stories, player bios, and game recaps. By reducing the time needed to create content, the platform gives athletic staff the freedom to focus on the creativity and strategy that drive their communications efforts.

We are thrilled to partner with FanWord and bring their innovative platform to Hilltopper Athletics," said Brad Forshey, Director of Athletics at West Liberty University. "Our student-athletes and coaches have incredible stories to share, and FanWord Assist will allow us to tell those stories more effectively while also giving our staff the time and tools to focus on connecting with our community in meaningful ways. This partnership strengthens our commitment to showcasing the pride, tradition, and excellence that define Hilltopper Athletics."

West Liberty becomes part of FanWord's network of more than 150 athletic organizations across all levels, joining a growing list of programs that have adopted the software. That roster includes fellow Mountain East Conference rival Fairmont State as well as nearby Division I institutions like Liberty and William & Mary.

"We're especially excited to collaborate with West Liberty because of the strong foundation their athletics program has built over the years," said Christopher Aumueller, CEO of FanWord. "FanWord Assist will give their staff the tools to highlight even more of the stories, achievements, and experiences that make Hilltopper Athletics unique, while saving time and boosting efficiency."

As athletic departments face increasing pressure to produce more digital content, West Liberty's adoption of FanWord Assist represents a forward-thinking investment. By streamlining workflows, saving valuable staff time, and ensuring consistent storytelling, the Hilltoppers are positioning themselves to highlight the achievements and values that set their athletics apart.

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