WEST LIBERTY, W.Va. – West Liberty University Athletics is proud to announce a new partnership with Zide's Sport Shop, which will serve as the Official Adidas Supplier of Hilltopper Athletics. The partnership brings together West Liberty Athletics, Adidas and one of the region's most established names in team sporting goods.

Through Zide's Sport Shop, Hilltopper athletic programs will have access to Adidas uniforms, apparel, footwear and team products while receiving personalized service from a company with longstanding ties to athletics throughout the region. "This partnership is a great fit for West Liberty Athletics on a number of levels," said Brad Forshey, West Liberty University Director of Athletics. "We want our student-athletes and coaches to have access to high-quality apparel and equipment while also working with people who understand our programs, our region and the importance of service.

Zide's has built its reputation by taking care of athletes and teams, and we are excited to have them representing West Liberty as our official Adidas supplier." Starting with Bob Zide in 1958, Zides Sport Shop has been dedicated to serving athletes, schools and athletic programs throughout West Virginia and Ohio.

With its principal owners residing in West Virginia, the company has deep ties to the communities it serves and has built its reputation around strong relationships, quality products and personalized service. "We are extremely excited to partner with West Liberty University Athletics," said Rod Zide, President of Zide's Sport Shop. "West Liberty has a proud athletic tradition, and we have tremendous respect for the coaches, student-athletes and people who represent the Hilltopper program. Our family has spent decades serving athletic programs throughout this region, and we look forward to bringing that same commitment and personal service to West Liberty."

The partnership will provide greater consistency across Hilltopper Athletics while giving WLU programs streamlined access to Adidas products and the support of a trusted regional supplier. "This is the type of partnership we value," Forshey said. "It combines a globally recognized athletic brand in Adidas with a regional company that knows our coaches, understands our needs and is invested in this area. We believe this relationship will benefit our programs and, most importantly, our student-athletes."

For Zide's Sport Shop, the partnership represents another opportunity to continue its longstanding tradition of building relationships with athletic programs throughout the region. "We're proud to welcome West Liberty University to the Zide's family," said John Zide, Senior Vice President of Zide's Sport Shop. "Our business has always been about relationships and taking care of the people we serve. We're excited about the direction of Hilltopper Athletics and look forward to working closely with their coaches and staff to provide West Liberty's student-athletes with the service and quality they deserve."





West Liberty University blends a small-town environment with a comprehensive college experience, fostering students' aspirations through hands-on learning, personalized support, and unique academic programs at both undergraduate and graduate levels. Learn more at westliberty.edu.